My Life in Advertising & Scientific Advertising
The Ad Man
Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.
My Life in Advertising by Claude C. Hopkins is a classic memoir and guidebook that offers a deep dive into the art and science of advertising from one of the field’s pioneers. Hopkins shares his personal experiences and groundbreaking strategies that revolutionized the industry, emphasizing the importance of understanding consumer psychology and crafting persuasive, results-driven campaigns. Through detailed case studies and practical advice, the book provides timeless principles on effective advertising, making it an essential read for anyone looking to master the craft of creating compelling and successful marketing messages.
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