Ogilvy on Advertising is one of, if not the most, influential book on modern advertising. Before color print was mainstream, David Ogilvy researched what made people buy and through mentorship from Claude C. Hopkins discovered breakthroughs that fundamentally shifted a buyers perspective. The work of David Ogilvy is a must-read when it comes to learning how to position a product in the market.

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David Ogilvy's groundbreaking "Lemon" Volkswagen ad defied convention by embracing honesty and wit, sparking a revolution in advertising. With its candid portrayal of a flawed product, it challenged the industry norm, paving the way for a new era of authenticity and creativity in marketing.